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Vicky Midwood:  
The Binge Eating, Bulimia & Booze Coach
Vicky Midwood:  
The Binge Eating, Bulimia & Booze Coach
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    • HOME
    • WORK WITH ME
    • CORPORATE
    • WHY I DO WHAT I DO
    • PODCAST
    • BLOG
    • CONTACT
  • HOME
  • WORK WITH ME
  • CORPORATE
  • WHY I DO WHAT I DO
  • PODCAST
  • BLOG
  • CONTACT

Why I do What I do...

Smiling woman with curly hair and colorful necklace against a white brick wall.

I want to be the person I needed when I looked successful on the outside but was strugging in secret behind closed doors

 

I work with people like me before I got help, people who...


  • Drink more than they want to. 
  • Comfort eat despite knowing better. 
  • Can't switch their brain off. 
  • Overthink simple decisions. 
  • Put everyone else first. 
  • Chase perfection but never feel 'good enough'. 
  • Live on adrenaline until their body says "enough." 
  • Look successful on the outside but feel exhausted underneath. 
  • Keep promising themselves, "This Monday things will be different."


What I've lived and learned

On the surface these look like different problems.


But what I've learned is they're often different expressions of the same thing.


Through my own journey of divorce, bancruptcy, food and alcohol addiction, rehab, a heart attack, grief, running two business, while being a single Mum and constant training and learning 


It's not usually a lack of information that keeps these habit loops alive, it's the fact that these are repeating patterns the brain learned years ago to keep us safe. 


Once you reconnect back to your body and brain and learn how to work with your nervous system change does not have to be as hard as we think. 


Whats behind why I do what I do

In a 'nut shell' I watched my parents quality of life deteriorate over time and they both died of the side effects of medications not the issues supposedly being treated!


They were given outdated diet advice, there were multiple mis-diaganosis, physical health issues being addressed separate from mental health issues, a shopping list of medications for decades (many of which should have been only been short term)  to treat symptoms.


 No communication or 'joined up' thinking between GP's, Psychiatrist or Specialists and at no point were the 'caring professionals' looking at the whole human being in front of them or the whole picture...


...the survival pattens, early programming, trauma, environment, hormones and endocrine function, vitamin and mineral deficiences, daily lifestyle habits, expectations, commitments to others.  


It made me frustrated and angry, so when I started with my own addiction issues as a kid I KNEW I was NEVER EVER going to follow that same path of  "a pill for an ill" or "one problem one solution" - I knew even then that's not how the body and brain work and that there had to be a better way. 


PHSIOLOGY + PSYCHOLOGY = PATTERNS

Patterns repeated = Identity

What makes my work different

Most coaching focuses on goals and behaviour change

 

I work on the uncovering the patterns creating the behaviour by looking at every aspect of the whole person


Because...

Food usually isn't the problem.

Alcohol usually isn't the problem.

Anxiety isn't the problem

People pleasing usually isn't the problem.

Perfectionism usually isn't the problem.


These are solutions your brain has learned to turn to for survival and to feel safe. 


When the pattern changes and your identity changes 

the behaviour is no longer needed. 


Qualifactions - for those who want to know, though lived experience has taught me much more.

Over 30 Years of Living and Learning

Qualifcations

And Certifications

And Certifications

  • Personal Trainer
  • ETM Instructor (Exercsie to Music) 
  • Pilates 
  • Yoga
  • Breathwork
  • EFT (Emotional Freedom Techqniue)
  • Reki Level 2 
  • Essential Oils Coach
  • EMDR 

And Certifications

And Certifications

And Certifications

  • Eating Freely Therapist 
  • Intergrative Health & Nutrition Coach 
  • ADHD Coach 
  • NLP (Neurolinguistic Programming)
  • CBT (Cognitive Behavioural Therapy)
  • DBT (Dilectical Behavioral Therapy)
  • Hynotherapy 
  • Addiction Psychology 
  • Functional Medicine

Real people, Real change

"I've ditched the diets for good"

CLAIRE - FOUNDER & NON-EXEC DIRECTOR


A health scare after burying both parents within 6 weeks of each other  brought me to Vicky. 


I totally changed my thinking and behaviour around food, alcohol and people pleasing - once I understood my patterns and gave myself permission to re-connect back to true self. 


After 40 years of dieting, hangovers and self-punishment I now feel confident and free to be me. 

"Calmly Confident"

MARIANNA - BUSINESS OWNER 


I had no idea how much energy and time I wasted worrrying about critisim and judgment from others or how much of a factor that constant anxiety was in my multiple physical health problems.


 I discovered my patterns and how to change them and now I can honestly say I feel healthier, calmer, lighter and more confident than I have in over 30 years. 

"No More Sofa Days"

ROSEMARY - LEADER & PROFESSIONAL 


I never thought I be happily divorced and living in my own home, with a solid career in accounting built fromthe spark that was ignited in my first full day session with Vicky back in 2010


I went form spending my days laying on the sofa depressed, feeling like a downtrodden houeswife and Mum who had no other options - to the energetic leader of a team with a full and fun social life. 


Vicky's belief in me before I had any of my own, and her encourgement and support changed my life. 

Are you ready to stop the habits keeping you safe, but feeling stuck & unhappy?

 

Take a leap of faith and dose of courage, book a conversation call and let's have a chat


BOOK A Conversation

 © 2026 Vicky Midwood –  Behavioural Strategist for High Performers 

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