Contact on WhatsApp: +44 7986 132 765

Vicky Midwood:  
The Binge Eating, Bulimia & Booze Coach
Vicky Midwood:  
The Binge Eating, Bulimia & Booze Coach
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    • HOME
    • WORK WITH ME
    • CORPORATE
    • WHY I DO WHAT I DO
    • PODCAST
    • BLOG
    • CONTACT
  • HOME
  • WORK WITH ME
  • CORPORATE
  • WHY I DO WHAT I DO
  • PODCAST
  • BLOG
  • CONTACT

Why I do What I do...

I want to be the person I needed when I looked successful on the outside but was strugging in secret behind closed doors

 

 I know what it’s like to look capable on the outside while things feel very different underneath. 


 

To keep going when you’re exhausted.


To overthink everything.


To put everyone else first.


To use food, alcohol, exercise or work to cope.


To chase perfection and never quite feel good enough.


To know something needs to change, but not understand why you keep doing the same things.


That’s one of the reasons I do this work.


What I've lived and learned

On the surface, the problems I’ve faced in my own life looked very different. 


 Divorce. Bankruptcy. Eating disorders. Alcohol addiction and rehab. Grief. A heart attack. Running businesses while raising a daughter and constantly learning more about how humans function.


But one thing became increasingly clear:


The obvious problem is rarely the whole problem.


Trying harder to change a behaviour without understanding what is driving it rarely creates lasting change.


My own life taught me to stop asking only “How do I fix this?” and start looking at what is actually going on underneath.


Whats behind why I do what I do

I watched my parents’ quality of life deteriorate over time while different problems were treated separately.


Physical health over here. Mental health over there. 

Medication for one thing creating problems somewhere else.


Nobody seemed to be looking at the whole person.


My own experiences left me asking the same questions.

What else is going on here?
What are we missing?
What is this behaviour actually doing for this person?


That curiosity has shaped more than 30 years of learning, training and working with people.


Because human beings don’t live in separate boxes.


Our health, thoughts, feelings, relationships, experiences, behaviour, work and environment all affect each other.


That’s why I look at the whole human, not just the problem they arrive with.


THE 'THING' IS RARELY 'THE THING'

What makes my work different

I’m less interested in telling you what to do and more interested in helping you understand what’s actually going on.

 Because food may not really be about food.


Alcohol may not really be about alcohol.


Overworking may not really be about ambition.


People-pleasing may not really be about being nice.


And struggling to switch off may not be solved by another morning routine or meditation app.


The answer is rarely in one place.


I look at you as a whole person, join the dots and help you understand what may be driving the behaviour, decisions or difficulties you’re experiencing.


Because when you understand yourself better, you can stop fighting yourself and start working with yourself.


Information is everywhere. Understanding is rare.

OVER 30 YEARS OF LIVING, LEARNING AND WORKING WITH PEOPLE

Qualifcations

And Certifications

And Certifications

  • Personal Trainer
  • ETM Instructor (Exercsie to Music) 
  • Pilates 
  • Yoga
  • Breathwork
  • EFT (Emotional Freedom Techqniue)
  • Reki Level 2 
  • Essential Oils Coach
  • EMDR 

And Certifications

And Certifications

And Certifications

  • Eating Freely Therapist 
  • Intergrative Health & Nutrition Coach 
  • ADHD Coach 
  • NLP (Neurolinguistic Programming)
  • CBT (Cognitive Behavioural Therapy)
  • DBT (Dilectical Behavioral Therapy)
  • Hynotherapy 
  • Addiction Psychology 
  • Functional Medicine

Real people, Real change

"I've ditched the diets for good"

CLAIRE - FOUNDER & NON-EXEC DIRECTOR


A health scare after burying both parents within 6 weeks of each other  brought me to Vicky. 


I totally changed my thinking and behaviour around food, alcohol and people pleasing - once I understood my patterns and gave myself permission to re-connect back to true self. 


After 40 years of dieting, hangovers and self-punishment I now feel confident and free to be me. 

"Calmly Confident"

MARIANNA - BUSINESS OWNER 


I had no idea how much energy and time I wasted worrrying about critisim and judgment from others or how much of a factor that constant anxiety was in my multiple physical health problems.


 I discovered my patterns and how to change them and now I can honestly say I feel healthier, calmer, lighter and more confident than I have in over 30 years. 

"No More Sofa Days"

ROSEMARY - LEADER & PROFESSIONAL 


I never thought I be happily divorced and living in my own home, with a solid career in accounting built fromthe spark that was ignited in my first full day session with Vicky back in 2010


I went form spending my days laying on the sofa depressed, feeling like a downtrodden houeswife and Mum who had no other options - to the energetic leader of a team with a full and fun social life. 


Vicky's belief in me before I had any of my own, and her encourgement and support changed my life. 

Are you ready to stop the habits keeping you safe, but feeling stuck & unhappy?

 

Take a leap of faith and dose of courage, book a conversation call and let's have a chat


BOOK A Conversation

 © 2026 Vicky Midwood | Human Performance Strategist 

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